
Mollenhour Homes began in 2001 as a very small, local homebuilder in the Knoxville market. In its first year, the company built only three small homes and struggled to survive in an unforgiving industry. Since that time, the Mollenhour brand has risen to become one of the fastest growing anomalies in the Knoxville homebuilding industry, yet unknown to many.
While still humble in its approach to serving its customers and learning from its competitors, the company has established a distinct reputation for defining the new generation of homebuilders. Mollenhour Homes has blazed an exciting new path for its customers with new standards of professionalism, new technologies to ensure a better quality product, and a homebuying experience that is becoming unrivaled.
The Mollenhour brand can be recognized by its aggressive appetite for improvement, its guerilla marketing campaigns, its crisp-white logoed SUVs, its laptop-toting uniformed staff, its chic website presence, and its reputation amongst customers and tradesmen as energetic professionals. Mollenhour is defining the new generation homebuilder.
While Mollenhour Homes has struggled in its rise to brand distinction, the journey has only begun to unfold. As each home sells, the company continues to invest in its future and further set itself apart from competitors who are content with building in the same way today as they did twenty years ago. In speaking with the staff at Mollenhour Homes, it is clear that their intention is to become vastly different and vastly improved over the status quo. It has become the company’s culture to demand what is better, to imagine what is new, and to overcome the challenges of becoming the rising star in the industry. The next time you see a Mollenhour SUV or a Mollenhour development, do not forget that what you are witnessing is history in the making.